From install spikes to steadier week-two habits
Our Bangkok marketplace app saw strong install weeks after festive campaigns, then a steep fall by day fourteen. Schema Nodehub’s App Growth Audit reviewed ninety days of events, store listing changes, and campaign calendars. They showed that campaign creatives promised a browsing experience our first session did not deliver. We rewrote the opening flow to match the listing screenshots, paused two underperforming networks, and used their priority list in the next sprint. Retention did not jump overnight, but week-two return rates stopped sliding during the following campaign cycle. The mild friction: exporting clean event histories took our data owner longer than planned, so the audit started a few days late—worth noting if your tracking ownership is shared across teams.