Reading day-7 retention without panic
A calm way to interpret early drop-off when your app is still finding its audience in Southeast Asian markets.
Field notes
Short pieces from our app growth analytics practice—written for product and marketing readers who live with imperfect data.
Store listing tests that respect local search habits
How we frame screenshot and subtitle experiments when Thai-language search terms matter as much as English ones.
When to pause a growth experiment
Signals that an onboarding or pricing test has told you enough, even if the spreadsheet still looks unfinished.
Cohort notes worth keeping for subscription apps
A practical checklist of cohort annotations that make monthly stewardship meetings shorter and clearer.